Does Size Matter? Rethinking How We Judge Businesses

When it comes to choosing business partners, many companies—whether big or small—tend to favor working with large, established businesses. But is size really the best way to judge a company’s value? Every successful company had a first day, a first client, and a first opportunity to prove itself. Shouldn’t businesses be evaluated based on professionalism, efficiency, and customer service rather than just their size?

Does Size Matter?

Why Are We So Afraid of New or Small Businesses?

It’s true—newer or smaller businesses often lack an extensive track record. But does that automatically mean they aren’t capable? Instead of dismissing them outright, companies should conduct proper due diligence to determine if a business is reputable and competent. After all, even large companies can be inefficient, unprofessional, or provide poor customer service.

What Really Matters in Business?

Rather than focusing solely on size, businesses should consider factors such as:

• Professionalism – How well does the company conduct business and communicate?

• Efficiency – Can they deliver on time and as promised?

• Customer Service – Do they prioritize client satisfaction and support?

• Innovation & Adaptability – Are they forward-thinking and capable of evolving with market needs?

• Work Ethic & Integrity – Do they uphold strong business values and transparency?

  
  

Earned Merit Over Longevity

Just because a company has been around for decades doesn’t mean it’s the best fit. Longevity doesn’t always equal quality. Many new and smaller businesses work harder, go the extra mile, and provide exceptional service because they are eager to prove themselves.

The Bottom Line

Size shouldn’t be the determining factor in doing business. Whether a company is big or small, what truly matters is how well they perform, their level of professionalism, and the value they bring to the table. At Smart Haves, we believe in giving businesses—regardless of their size—a fair chance to demonstrate their capabilities and create meaningful partnerships built on trust and results.

What do you think? Should businesses focus less on size and more on merit? Let’s talk in the comments!